Monitor, Optimize & Maintain Your HubSpot Data
Ongoing CRM data services to keep your HubSpot database accurate, organized, and ready for growth, without the manual hassle.
How It Works

We regularly assess your CRM data health and gather feedback to stay ahead of new issues.
We define formats, fill gaps, and align your CRM data with business rules to reduce errors.
We configure your CRM (fields, forms, workflows) to support your data standards.
We use Insycle, HubSpot Operations Hub and our own tools to automate cleanup tasks like deduplication and formatting.
We track performance, deliver reports based on your plan, and recommend continuous improvements.
What We Prioritize in Ongoing Work
Not all CRM issues are equally valuable to fix. That’s why we focus our efforts where they matter most, maximizing data quality while managing complexity.
Quick Wins
We address cleansing and formatting issues that create noise in your CRM, like fixing capitalization and removing empty or placeholder values.
Foundational Fixes
We ensure consistent standards across key fields, like phone numbers and country codes, so your CRM supports segmentation, automation, and reporting.
High-Impact Tasks
We tackle duplicate records across contacts and companies to reduce confusion, improve reporting accuracy, and enable better team coordination.
Strategic Improvements
We enrich records using your own CRM data, such as inferring country, state, or time zone from available fields. If you have external enrichment sources, we can work with them too (not included in the base service).
How Clean CRM Data Impacts Your Business
Better Decisions
Reliable data supports faster, more confident decisions in sales, marketing, and ops.
Efficiency Gains
We remove manual tasks by automating deduplication, standardization, and field updates.
Improved Engagement
Clean contact and company data powers more accurate segmentation and personalization.
AI Integration
High-quality CRM data improves results from AI agents and HubSpot’s AI tools (scoring, duplicate detection, etc).
Choose the Right Plan
for Your HubSpot Data
Each plan includes a set number of Tickets (Hours) per month. A Ticket is a data operation that may include analysis, logic design, automation setup, and testing. Only tasks that change data require client approval. All others can be tracked via our Customer Portal.
Data Care
Starter
Up to 50,000 records*
From
USD 852/mo
Data Care
Business
Up to 200,000 records*
From
USD 2,380/mo
Data Care
Enterprise
Up to 350,000 records*
From
USD 3,914/mo
Data Care Enterprise Plus +350,000 records*
Same as Enterprise, with increased data capacity. Custom Pricing.
Turn Your CRM Into a High-Performing Asset
Your HubSpot data deserves better. With our continuous support, you’ll stop worrying about messy records and start getting more from your CRM.

Shoshana Glickman
Marketing Manager
We were very happy with the service!

King White
CEO
They did a great job. Very professional.

Kylee Rocher
Marketing Automation
Carlos was incredible to work with! Before working with Binomial, we really struggled with duplicate contacts and accounts with our two CRMs. Carlos helped us create a tailored plan to address our data issues and worked with us in a timely manner to get the job done. Not only did Carlos complete the work efficiently, but he also made sure we understood how he was doing it, so we could maintain processes after the project was over!

Gemma Haggarty
CMO
It was an absolute pleasure to work with Carlos. He was clear about the work that was needed, kept us updated, and was organised and efficient in his delivery. I'd definitely use Binomial again.
Each ticket covers a specific task (Activity). You approve tickets that change data. All conversations can be tracked via the Customer Portal.
Yes. You can upgrade or downgrade as your needs shift.
Yes. We follow strict protocols and use secure tools. A Security Plan is available upon request.
No. As the data controller, your company is responsible for compliance with regulations like GDPR and CCPA. But we support your efforts by using secure, compliant tools and following best practices. We also provide a Data Security Plan with a built-in breach response, just in case.
No problem. If something urgent comes up, or you need help with a special project, we can jump in with extra services as needed. We’ll scope it quickly and get to work.